


on 29th May 2010 in Los Angeles.

Anne Hathaway and Jake Gyllenhaal will star as onscreen couple in "Love and Other Drugs", an adaptation of pharmaceutical sales rep Jamie Reidy's insider-y book Hard Sell: The Evolution of a Viagra Salesman. Reidy worked at Pfizer during the '90s.


"I've got to get insurance. The anaesthesia was so expensive, I'm such a baby about pain. I stayed over night! I'm glad your brother is coming back next week, I need to work more hours". -Florence after having come back from the hospital.

According with some early screenings, Jake Gyllenhaal and Anne Hathaway lead a great cast in 'Love and Other Drugs', the story of an ambitious a promiscuous pharmaceutical salesman (Gyllenhaal) getting his start in the Ohio market with his sights set on the big business in Chicago.
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Jamie Reidy graduated from Notre Dame, with a degree in English. He was hired by Pfizer becoming one of the most successful representatives as well as "Vitamin V"/"The Viagra Guy". Reidy left Pfizer after five years when he didn't get the promotion he wanted, and his book ends there. What helped to sell pharmaceutical products, according to Reidy's book "Hard Sell" was sex. A couple of memorable lines in the book are "I witnessed men undergo complete personality makeovers in the presence of female salespeople", and "The women had the most basic human response on their side; regardless how behind schedule or how crazy the day, a male doctor would snap to attention at a mere whiff of perfume or a glance at a pretty girl, his instinctive desire to reproduce having kicked into gear."
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The movie never let the characters get too serious and they made constant jokes about the drama part. The Hollywood Reporter says Anne & Jake's romance on-screen will be relevant to the "political and social context of the time" the story is presented.



There is currently no cure for Chronic Fatigue Syndrome. Instead, the symptoms are treated. Many people with CFS experience depression and other psychological problems that may improve with treatment. Some of the proposed treatments include: Antiviral drugs, medications to reduce pain, discomfort, anxiety and fever.
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