"Last month, Dazed Digital showed the trailer to Francesco Vezzoli's project Greed, a faux ad campaign for an imagined perfume. Directed by Roman Polanski and featuring Natalie Portman and Michelle Williams embroiled in a fierce battle over the fanciful scent, the spurious campaign attempts to isolate and imitate the hype created by the promotion of a new luxury product in the mass market. The premiere of the final film is being shown at the Gagosian Gallery in Rome tonight and DazedDigital are exclusively screening it online".Watch the video in dazeddigital.com
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