Illeanarama

"A lot of people know who Illeana Douglas is. Her film and TV credits (Cape Fear, Ghost World, Six Feet Under…) are extensive and fittingly, she’s also no stranger to the web, with her Illeanarama - Supermarket Of The Stars becoming a hit on YouTube and racking up three TV Guide Awards by the end of 2007. As we mentioned a few weeks back, Douglas is coming back to the world of web television this September with the launch of her new IKEA-sponsored show, Easy To Assemble.Tubefilter News: What was it like working with IKEA? Did you have a fair amount of creative freedom? How involved was IKEA’s marketing department in the production?

Illeana Douglas: When Tom Bannister [SXM] came to me and said, “You know I think I found a sponsor for the show,” it was so exciting, and everyone from Illeanarama wanted to do it. It’s like we’re putting together our own little ensemble. Chris Bradlee and and Kyle LaBrache directed Pittsburgh, and then we did Illeanarama because we worked so well together. When I went in to meet Magnus, the head of IKEA marketing, it was one of the funniest meetings I’ve ever had. I pitched the show, and all he kept saying was, “Yah, yah,” and I was like, of course this is how they hook you in and then change everything later. Well, I sent him the script and it came back with only a single note, saying that they loved it. Everyone from IKEA was great, and they all have little cameos in the series. We even cast the real life manager of the store as the manager in the show, he was that perfect. A lot of people from IKEA were in the series, it was crazy. I’ve never had an experience like that.TF News: What was it like filming in the middle of a working store?

Douglas: We had a lot of customers in scenes with me or with Robert Patrick. We incorporated people wandering onto the set. To be able to use the whole store—you know, I’d be doing a scene with Tom Arnold—people were incredibly nice and patient and didn’t seem to mind; it didn’t interfere with anybody’s shopping.

The whole thing is about how I’m desperately trying to get out of show business, but whatever I do it’s following me. The show picks up where Supermarket of the Stars ends, and I’ve come to IKEA to get away. But pretty soon Justine Bateman is coming by, telling shoppers about her new internet chat show called I’m 40 and I’m Bitter, and Jeff Goldblum, and it’s all starting up again.

TF News: For Easy to Assemble, did they run a writers room, or was it all written by you?

Douglas: I wrote all of it. I think of Illeanarama an alter ego of myself. I’m trying to incorporate things I think about and feel: being a woman and living in Hollywood, fame, the whole celebrity angle, relationships with fans. I find that to be very funny. It gives me an ability to comment on things going on. Like in the show I have a relationship with my stalker, when he doesn’t come around for awhile, I start to ask around about him. A character says to me, “Is this a reality show?” and I go, “No, it’s just reality.” Everyone is famous now. Everyone has their own blog, we’re all famous.TF News:‘Illenarama: Supermarket of the Stars’ was never picked up for network TV, but found success on the web. What do you see as the future of episodic web shows?

Douglas: I think it is the future. It is the future. This is the new independent film. I haven’t had this kind of experience since I did my first short film of Supermarket, back in 2003 or 4. I’m working with the directors I want to work with, the actors I want to work with, incorporating music and dance, which is something I always wanted to do. “Too far out” was always the note I was given. One of the great things about the web is that no one is standing over your shoulder, no one is saying “I don’t like that.” It’s a lot like standup.”I kind of think this is funny, and I’m going to go out on a limb.” It’s kind of a similar thing. We see web video as the new thing. It’s the horizon.

TF News: Do you watch any other shows on the web? If so, what are you watching?
Douglas: Craig Bierko, the bathtub show, if friends are in them I check them out. I looked at the Chad Vader because it was also in a supermarket, so it had a kind of similarity to mine. (I was there first – check the dates, 2003.) You kind of want to see what other people are doing, some of it for the technique, since a web show is different from a movie, and also just to see if you can up the bar a bit—cinematically, to make it a little more sophisticated. I like You Suck at Photoshop. Dr. Horrible has really raised the bar though. They had a lot of money of course. This is more like an indy labor of love.

TF News: Do you have any IKEA furniture in your house?
Douglas: I have the plates, mugs and glasses, and platters. It’s sort of the perfect place to go for that. Now I know everything. I could work at an IKEA. Thing is, it is a pretty great place to work, almost slightly socialist. They give free health insurance, you get a full meal for $3, for salmon and potatoes. They have a board called “Taks” where everyone has to post a “thank you” each day, like, “Thanks Bob for taking over my shift.” We really became friends with the two managers. Their only concern was that we were going to get everything, and how the show was boosting morale".

Source: news.tubefilter.tv